Welcome to Smart Global Beauty Brands, where we specialize in propelling beauty businesses into the thriving markets of Latin America. Our mission is to empower beauty brands with the tools, expertise, and resources they need to expand their global footprint and thrive in diverse cultural landscapes.
At Smart Global Beauty Brands, we understand the unique challenges and opportunities that come with entering the Latin American beauty market. With our deep understanding of local consumer preferences, market trends, and regulatory landscapes, we offer tailored solutions to help your brand navigate and succeed in this dynamic region.
Our Team
Our team of industry experts is dedicated to providing comprehensive support, from market research and brand localization to distribution strategies and marketing campaigns. We believe in fostering long-term partnerships and are committed to your brand's success every step of the way.
Sheyla Martinez - Founder
Sheyla Martinez is a Global Beauty Consultant with +20 years of experience in the beauty industry specialized in International Business. Sheyla has a proven track record leading the growth of cosmetic brands in Mexico, Central and South America. She’s an expert at launching brands in new territories withing the region, forging valuable relationships with distributors and retailers, positioning the brands in the right channels as well as ensuring the longevity and visibility of the brand in each territory. She is well known in the Beauty Industry and recognized by her knowledge and commitment. Recent achievements include:
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Sephora Mexico launch
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Sephora Brazil launch
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Amazon Mexico
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Salon Traditional Professional Accounts: Med Spas
Jenn Hernandez -
International Project Manager
Jenn leads the end-to-end execution of brand onboarding and cross-border rollouts at SGBB. As a skilled project manager, she coordinates timelines, regulatory tracking, and market readiness workflows to ensure seamless launches. Being fully bilingual, Jenn serves as a vital operational bridge, managing real-time communication with local regulatory authorities, logistics networks, and regional partners across Latin America to keep every project on time and on strategy.
